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Channel: Comments on: PayPal Research Shows Strength of Community Trumps Popularity
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By: Zoetica Media » PayPal Paper Shows Celebrities Not Always the Best...

[…] recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and Henry Dunbar for Zoetica, shows that a personal story, a tight knit community and the […]

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By: Celebrity, Schmelebrity – The Facts Don’t Lie

[…] The lesson from the report (which echoes the research conclusions mentioned earlier) is that “lesser-known, but better-engaged, personalities produced stronger results for nonprofits.” I’ll lift...

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By: Henry Louis

Good informative post. Thanks for sharing.

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